Your business is your masterpiece. You have spared no effort in making it a reality right from the beginning when it was just an idea. You have given sweat and tears to make it grow and thrive, sticking with it and braving the hardest times. While a business is practically immortal, we humans are not. Plus, the business environment has always been unpredictable, even more so during this time of the pandemic. How do you ensure your business lives on among and despite immense uncertainties?
One way or another, every business owner has to arrive at a difficult decision of letting employees go. Employers and employees have many reasons for parting ways, but termination is never a desirable outcome for both parties. If not handled correctly, this may give rise to expensive lawsuits and public scandal. Here are some effective practices to consider to reduce termination-related risks.
Trademarks give the business its identity. They literally “mark" everything related to the business from its products, letterheads, processes, facilities, and more. But with company logos and taglines flooding the Internet for marketing, it is very easy for a trademark to fall into the wrong hands. At first, it may cause only confusion for your customers but it might bring a pile of expensive lawsuits later. Protect your business now by developing relevant and updated trademark strategies.
2020 has set unprecedented variables in business with the advent of COVID-19. You will never know what could go wrong at any given moment. It is possible for your business to be completely swept away by the pandemic without means of protection. One of these means is having comprehensive insurance coverage. This can cover almost anything from properties, professional services, computer systems, business and employment practices and more.
Uncertainty and unrest have defined 2020 from every aspect of life. Business owners have faced significant challenges to their survival and success and yet more than anything, this period of uncertainty and unrest provides the opportunity to display courageous leadership as a business owner. Courageous leadership to navigate decisions with care, stay informed, communicate plans, and to take tangible steps to move your business forward.