Business · April 07, 2020

When considering engaging a social media influencer to leverage social media in enhancing your business's engagement and reach, it is critically important to keep in mind that legal issues may arise during the various stages of a relationship. Taking the right steps to lay a proper foundation for a successful working relationship is important to navigate potential legal issues that could arise. Read here to know the three key things you must keep in mind.

Business · March 06, 2019

You need to be careful when using social media for your business for many reasons. Protecting your intellectual property on social media is critical because not only are you connecting with your customers, but also competitors. Before posting a picture of your new logo or tweeting a deal, here are a few things to keep in mind.

Business · December 15, 2017

No matter what kind of business you're running these days, studies now show that not having a social media (or even an online) presence will decrease your revenue potential by 25% in the coming years. But managing your company's social identity on top of everything else that comes with running a business can seem daunting; yet, it doesn't have to be! Here are some general tips to get you started and help you protect your reputation online.