Your business is your masterpiece. You have spared no effort in making it a reality right from the beginning when it was just an idea. You have given sweat and tears to make it grow and thrive, sticking with it and braving the hardest times. While a business is practically immortal, we humans are not. Plus, the business environment has always been unpredictable, even more so during this time of the pandemic. How do you ensure your business lives on among and despite immense uncertainties?
One way or another, every business owner has to arrive at a difficult decision of letting employees go. Employers and employees have many reasons for parting ways, but termination is never a desirable outcome for both parties. If not handled correctly, this may give rise to expensive lawsuits and public scandal. Here are some effective practices to consider to reduce termination-related risks.
Trademarks give the business its identity. They literally “mark" everything related to the business from its products, letterheads, processes, facilities, and more. But with company logos and taglines flooding the Internet for marketing, it is very easy for a trademark to fall into the wrong hands. At first, it may cause only confusion for your customers but it might bring a pile of expensive lawsuits later. Protect your business now by developing relevant and updated trademark strategies.
Owning copyright contents is one factor that contributes success to your business and registering your work with the U.S. Copyright Office makes it easier for you to be successful in a lawsuit against an infringer.
Intellectual property (IP) gives your company most of its value, which is often underestimated by business owners. Protecting your IP assets should be top priority so that your business is not at risk. There are a lot of assumptions made about IP, which can cause your business problems if not taken care of the right way. Check out these myths and make sure you are not following them.